Rufina Semykina Content strategist · AI workflows

AI content workflow builder

I build AI-powered content workflows for global teams.

I combine editorial judgment, LLMs, and automation to help teams create accurate content for multiple markets and improve internal communications.

What I do

Skills and tools

AI & workflow
  • Claude, ChatGPT, Codex
  • Custom AI assistants and skills
  • Prompt templates
  • AI-assisted research and scripting
  • Human-in-the-loop QA
Strategy & operations
  • Content strategy from scratch
  • Editorial calendars and briefs
  • Content workflows
  • Repurposing systems
  • Fact-checking and tone of voice
  • Stakeholder management
SEO / GEO content
  • Keyword research and search intent
  • SERP and competitor analysis
  • SEO briefs
  • Structured Q&A and FAQ blocks
  • Glossaries and comparison pages
  • Internal linking logic
Formats
  • Articles, SEO pages, landing pages
  • Newsletters and white papers
  • Lead magnets and case studies
  • Interviews and product content
  • Presentations and social content
  • Media publications
Domains
  • B2B and SaaS
  • E-commerce automation
  • IT and logistics
  • Fintech and industrial sectors
  • Publishing and startups
  • Consumer AI apps

Background

Education and languages

2014
Saint Petersburg State University Master's degree in Public Relations, Faculty of Journalism.
Additional
Content marketing, copywriting, UX writing Courses and professional programmes alongside work.
Languages
Russian, English, Serbian Russian native · English professional working proficiency · Serbian A2.

Next

Five cases, from a compliance agent to corporate magazines

An AI agent that answers regulatory questions only from real documents, a 15-step content production pipeline, a B2B content strategy built from scratch, and twelve years of employee communications at large companies.